Salad cream is dead, long live salad cream – Marketing masterclass – the art of patronising one’s patrons.
Salad cream is dead, long live salad cream. What's in a name? The decision by Heinz to consider changing the name of its 'Salad Cream' to 'Sandwich Cream' is somewhat perplexing. They claim that a name change is appropriate because the name no longer "fairly...read more
He is widely travelled, and each year covers a similar distance to that of Michael Palin, usually about 584 million miles. If you need to contact him, now is a good time because in six months time he expects to be on the other side of the sun.
This year he is celebrating his 98th birthday and 40 years as a top selling author. He is neither 98 nor a top selling author (yet), but feels that if he waits until he is, he will be too old to appreciate it.
He is currently grappling with the concept of writing in the third person.