Salad cream is dead, long live salad cream. What’s in a name? The decision by Heinz to consider changing the name of its ‘Salad Cream’ to ‘Sandwich Cream’ is somewhat perplexing. They claim that a name change is appropriate because the...
The definitive guide to jeans. Setting trends. There are numerous names and phrases that spring to mind when talking about fashion. Mary Quant, Yves Saint Laurent, the mini skirt, the little black dress, le smoking jacket, I could go on, but you get the general idea....
One small step for Nan. As Tim Peake hurtles around the Earth faster than a toddler on blue Smarties (other sweets are available), the nation is swept by the biggest outbreak of space fever since NASA’s Skylab fell back to the earth. At the same time as Tim was...
Black Friday – prices slashed and free delivery. Did you know that the other day was Black Friday? If your email is anything like mine, you probably heard it mentioned. It is the retail marketing equivalent of a classroom full of overexcited six-year olds, all...
A love of coffee. I have always liked coffee and was always fascinated by speciality coffee. That said, the term speciality coffee has changed its meaning repeatedly over the years. For decades, speciality coffee meant splashing out on a jar of Gold Blend. Posh, or...
Want To Win The Lottery? You’ve Got To Be In It To Bin It On any Saturday night, the sound of crumpled paper on wicker echoes across the nation as unsuccessful lottery tickets get screwed-up and thrown away. Well, I’ve had enough of all this messing around, and...
All about shoes. Picture if you can, a giraffe on stilts descending a spiral staircase while blindfolded. Hold on to that awkward image and we will get back to it shortly. Puss in boots. Everyone knows that the internet was designed specifically for cats, which is why...
Do you know your audience? If you want to sell anything, be it products or services, one of the basic rules of marketing is to ‘know your audience’. It is a blatantly obvious principle, but so many plug away without really knowing who they are targeting....
Car boot sales. One swallow doesn’t make a summer. The signs of spring are there if you look in the hedgerows. I don’t mean primroses, bluebells or early purple orchids. I mean signs. Real signs. Car boot sale signs. Yes, it’s the start of the season in which farmers...
Is the Apple Watch a design classic? With more than one momentous date looming, my mind is drawn to the thought of age, style and design. As much as my birthday will cause ripples around the world, more attention is likely to be focussed on the Apple Watch. But, will...
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